This project required me to research a designer while in London and then create a collection for a high street store, I choose Rick Owens for Zara.
Rick Owens has always been one of my favorite designers. The brand is edgy and innovative. The colour pallet is always muted and your always guaranteed to see some leather or fur. When I think of a Rick Owens collection I think of layered clothes,clever detailing and an interesting mix of fabrics.
Zara in my opinion is one of the best high street stores there is. The quality is impeccable and the standard is high. Zara only stock a small number of each of the same garment and never get the same item in again, it encourages the customer to impulse buy as they know it might be gone the next time they visit the store. The prices in Zara are also very reasonable.
For this project I had to constantly think about who my customer was, how much did they earn and what did they need from their clothes. When choosing fabrics for the collection I had to always think of the price point, expensive fabrics were left as trims or used sparingly to keep the costs down.