This project required me to research a designer while in London and then create a collection for a high street store, I choose Rick Owens for Zara.
Rick Owens has always been one of my favorite designers. The brand is edgy and innovative. The colour pallet is always muted and your always guaranteed to see some leather or fur. When I think of a Rick Owens collection I think of layered clothes,clever detailing and an interesting mix of fabrics.
Zara in my opinion is one of the best high street stores there is. The quality is impeccable and the standard is high. Zara only stock a small number of each of the same garment and never get the same item in again, it encourages the customer to impulse buy as they know it might be gone the next time they visit the store. The prices in Zara are also very reasonable.
For this project I had to constantly think about who my customer was, how much did they earn and what did they need from their clothes. When choosing fabrics for the collection I had to always think of the price point, expensive fabrics were left as trims or used sparingly to keep the costs down.
|Looking @ Rick Owens S/S 12|
|Looking @ details. Rick Owens signature neckline.|
|Thinking of fabric and swatching.|
|Zara S/S 12|
|Zara's muted colour palette for S/S 12|
Inspiration for the collection came from my trip to London. The graffitti on streets provided the urban feel I was looking for. A visit to The National History Museum also gave me ideas for swatches.
|Working on the stand in paper.|
|Mixing fabric and paper, playing with silhouettes.|
|Working on the stand and then drawing from the stand.|
|Constantly looking back @ previous collections.|
Here I cut shapes from the car out of fabric and placed them on the body.
|Greta Constantine. Here the design duo used seat belts to make a collection. |
I went to a scrapyard to get loads of seat belts, I ripped them, shredded them
and knitted with them. I came up with a new texture and it is in the collection.
|The collection was mainly jackets and trousers.|
|Fabric Bord. Colours do not represent the collection.|